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This is the official Perth blog site for posts, comments, and other contributions about leadership, behavioral finance and economics, and about management generally, as well as other related topics that take our fancy.

Make Behavioral Finance Useful – Alternative Investment Application is the Next Big Thing

So behavioral finance is hot these days. Authors such as Nouriel Roubini and Malcolm Gladwell have popularized it with the Great Unwashed. And academics are starting to catch on too, so that's progress. The problem is that for all its intellectual fecundity, behavioral finance suffers from a major problem. That is, that it hasn’t been useful from a...
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