The article argues:

  • That innovation is a different thing from creativity
  • That no innovation happens without innovators
  • That most innovations actually hasten the decline of a mature company or product
  • That declining industries usually reject the very people they need to break out of the obsolescence trap.

 

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You are here: Home Publications Publications Innovativeness Publications "Think All Innovation is Good for Your Company?" International News Media Journal, Dec 2012