White Paper Shows How CFO Can Become a Key Agent of Transformation for the Financial Culture

(Gainesville, Florida, June 4, 2007) The Perth Leadership Institute (http://www.perthleadership.org/), the industry leader in business acumen assessment and development programs, today announced the availability of its White Paper showing how CFOs can become agents of transformation for the financial culture of an organization. The White Paper sets out a new approach to improving profitability and valuation by utilizing behavioral approaches which can be integrated into the organizational and financial strategies used by CFOs and senior financial managers.

The research is based on the book by Dr. E. Ted Prince, Founder and CEO of the Institute, entitled "The Three Financial Styles of Very Successful Leaders", published by McGraw-Hill in 2005.

According to Dr. Prince, "Our White Paper sets out a new approach to the role of the CFO. This role focuses on the CFO as a key shaper and driver of the financial culture of an organization and thus a key change agent leading to new types of profitability improvement dynamics. These affect areas such as M&A, corporate governance and investor relations."

The Perth Leadership Institute has developed new business acumen assessments based on its research. These form part of its financial impact improvement programs for executives. These include its individual, team and C-level financial impact programs.

Perth recently announced the release of its Financial Outcome Assessment™, an online instrument which assesses the financial acumen of executives and managers and shows them how to develop it.

The Perth Leadership Institute was founded in 2002 in Gainesville, Florida, by Dr. E. Ted Prince to carry out research into the linkages between behavior and company financial outcomes. Its programs are targeted at executives and managers and are used for leadership and executive development, talent management and to improve individual and team financial performance at the middle and senior levels of organizations.

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