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  • Home
    • Background
    • Business Acumen and Behavioral Finance
  • Leadership Programs

    Assessments

    • Financial Outcome
    • Executive Outcome
    • Corporate Financial Outcome

    Business Acumen Programs

    • Leadership Cockpit Program
    • Financial Signature
    • Behavioral Profitability
    • Behavioral Competitiveness
    • Valuation Alignment Program™ (VAP)
    • Business Acumen Coaching
    • Developing Business Acumen

    Innovator Discovery & Development Programs

    • High Potential Innovator Program
    • XCell-Innovator Accelerator Program

    Seminars

    • Executive Behavioral Financial and Valuation Leadership Training
    • Senior Executive Seminars
    • Business Speaking
  • Wealth Activation Programs
    • Perth’s Cognitive Alpha™
    • Succession Planning
    • Wealth Behaviors Advisory Services
    • Behavioral Proforma
    • Management Due Diligence Program
    • Revolutionizing M&A
    • Behavioral Risk Mgmt Program
  • Publications

    Insights

    • Perth Research and White Papers
    • Topical Leadership Issues - Newsletter
    • Perth's Research Process and Results
    • Business Acumen Defined
    • Organizational Development and Business Acumen
    • MIT Sloan Management Review-The Fiscal Behavior of CEOs

    Publications

    • List of Publications
    • Book "The Three Financial Styles of Very Successful Leaders"
    • Book "Business Personality & Leadership Success"
    • Book "The Key to Leadership Excellence"
    • Reviews of Our Books
    • Leadership Publications
    • Innovativeness Publications
    • Financial, Economic & Business Publications
    • Book "How Founders Can Bring Success to the New Silicon Valley in China"

    Publicity on Perth

    • Media Coverage
    • Press Releases
  • About
    • The Perth System
    • Management Team
    • Perth Clients
    • Testimonials
    • Partners
    • Perth Brochures
  • Opportunities
    • Consulting
    • Perth Courses
    • Internships
  • Downloads
    • Perth White Papers
    • Newsletters
    • Videos

Tag: American/USAIR merger

Are You an Innie or an Outie? Counter-Factual Leadership Strategy and the American/USAIR Merger

Iffy Leadership Ever heard of something called counter-factual history? It refers to what might have been had certain events occurred – or didn’t. As in, what would have happened if Germany had won World War 2? Or Winston Churchill had died after being hit by that car in New York in 1931? So now we […]

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