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This is the official Perth blog site for posts, comments, and other contributions about leadership, behavioral finance and economics, and about management generally, as well as other related topics that take our fancy.

Should behavioral economics include animals?

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Behavioral economics is gradually winning over more converts. It’s now – justifiably - being applied to the most unlikely facets of human existence. So the natural (to me) question arises: should it be applied to animals too. I interpret animals broadly. Not just the warm-blooded ones we know and love like dogs, kittens, dolphins, elephants and oth...

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